Advantage of communication: how to solve some business challenges with help social projects

Today — despite everything — the commercial sector needs to join in implementation of social and ecological projects. It is a question of competitiveness of companies in the market. First, observance of the ESG agenda opens space for collaborations. And secondly, such activities allow to increase loyalty of audience and as a result — to affect and business indicators. However it should not be projects for the sake of projects — differently it is possible to gain opposite effect or simply expenditure without profit. "To cause good" follows it is strategically worked. Here more likely definition is applicable...