Julia Golubev: growth of the advertizing market of radio became "a black swan" media industries 2023

At the XIII International conference "Radio in the Global Media Competition" representatives of radio industries discussed calls which modern radio faces. Participants of discussion also discussed the reasons and prospects of growth of the advertizing market of radio, and also strategic steps of deduction of such positive dynamics. "This year in the Russian media industries there was the "a black swan" – there was a significant growth in the advertizing market of radio. For the last several years the main marketing tool to which studied, was didzhital. And with it quite successfully all learned...