New media will cardinally change Federal law of the Russian Federation of 13 March 2006 No. 38-FZ "On Advertising"

Federal law of the Russian Federation of 13 March 2006 No. 38-FZ "On Advertising" demands not separate amendments, and cardinal change. Advertizing already was beyond long ago the primary function: to represent and praise goods. Today it is a new type of media, event management, considerable layer of cultural life, sports, public and social spheres, these are news, and good Russian Federation. Means, ripened need to consider all these factors at legislative level. "Advertizing information which people see out of walls of the house, becomes to okhvatny digital media. Audience coverage only the digital...