Trap of "the soft force": as stereotypes limit women in career and business

From lips of successful women it is often possible to hear that they prefer to rigid style of management "the soft force" — so call ability to direct without aggression. However the constant caution on softness only fixes gender stereotypes, the foundress of the consulting companies considers Gender Equality Management Mentusova Marina Business passes unprecedented transformation: for the last decade there was a set of loud female startups, questions of a gender inequality are brought up at the main investment forums, employees of the largest corporations destroy glass ceilings and myths about...