To forget about Zara. How to the Russian brands to build new strategy 2024?

By data LLC "YANDEKS", the amount of inquiries on the Russian brands in 2022 grew twice. LLC "Kupishuz" fixes quadruple increase in demand for domestic brands. After leaving of the foreign companies sales the Russian brands grew by 10-25%, and the prices rose by 30% even in discount networks. Local brands actively fill an empty niche, opening for itself the new directions, including export. What Russian Federation can offer the global market and how to build strategy to domestic brands that their names abroad sounded even more often? These questions will be answered by participants of the main thing export...