JOINT-STOCK COMPANY "GAZPROM-MEDIA HOLDING" will hand over "Games-master" and Comedy Club "in rent"

Director general companies JOINT-STOCK COMPANY "GAZPROM-MEDIA HOLDING" Catherina Veselkova at the Digital Brand Day conference reported on April 21 that the sales house of corporation started licensing of media franchizes. It means that known content brands holdings can appear on consumer products. Licensees will be able "to rent" recognizable images from the GPM projects, among which — TNT, TV channel "Pyatnitsa", "2kh2", TB3, Premier and other media assets, write daily business newspaper "Vedomosti". The edition notes that exact data on commodity categories for which the content brands of GPM while is not present will be actual. But in the course of presentation of the new...