The Russian ex-Kantar received the constant name Oro

"the Marketing Information Centre" (ex-Kantar) started working under a new brand of Oro. The emphasis will be placed on professionalism, continuous development and aspiration to success. About it it is spoken in the message which has arrived in AdIndex. The name is chosen with emphasis on the gold quality standards of the research industry (ital. oro — "gold"). Company assumes as a basis the principle of a golden ratio as harmony manifestation. Earlier, in October, the Russian division of Kantar TNS temporarily replaced the name with "Marketing Information Centre" (JOINT-STOCK COMPANY "MITS"). Then it was reported that it not the final...