Bank clients went on partners

Two large Russian banks, after some other key players, expand own system of identification of the client out of limits of only financial services: JOINT-STOCK COMPANY "TINKOFF BANK" and JOINT-STOCK COMPANY "ALFA-BANK". In the theory it is urged to increase customer acquisition, to provide deeper analysis to their transactional activity, to increase cross-sales and even to gain direct income from providing services to the third-party organizations. The banks building an ecosystem, actively expand similar services. But for those who is deprived of a wide partner network and it is not interested in development ecosystems, such service looks senseless...