"The opinion" packed the Mongolian Elix vodka

The Mongolian companies APU Co. the shape for new Elix vodka was required. The task of agencies "The opinion" consisted in development design versions for the local market. Mongolia – the country with unique traditions which promptly develops. The youth in it is able to have a rest. Companies there was a wish to reflect youth spirit, the Mongolian roots, the atmosphere of the bright modern city and "party time" style in appearance of a bottle. In a priority – to occupy a market niche on the average a price segment and to draw attention of young people. Target audience – trend setters with prestigious education, purposeful and...