"Sber", simply "Sber" … For what Herman Gref wants to replace the bank name ?

Public joint-stock company "Sberbank Russia" can lose the second part of the name, Herman Gref told journalists. It would seem, paradox: rebranding Public joint-stock company "Sberbank Russia" will cost tens of millions dollars, counted newspaper "Kommersant". And if also to remember that the previous change of a logo cost to bank 20 billions, remains only it (being necessary) to applaud decisions of its management...