the Big instruction for companies, creating decisions for law
the Russian segment of LegalTech, as well as the market of legal services as a whole, it is meanwhile difficult to carry to number of world leaders in this sphere. Moreover, many products, appearing in Russian Federation, get accustomed not at once and has to pass the long term while consumers will get used to new decisions. Nevertheless, the Russian LegalTech becomes more and more attractive to venture funds and profile business platforms. Already now in this young industry to Russian Federation works about ten organizations supporting perspective startups.
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Startup Tour 2018
the Skolkovo LegalTech
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Moscow. Participants of pitches in Moscow became 14 Russian projects, and the victory in competition was gained "Jurist" and "Turbokontrakt". In October both companies will present the Russian LegalTech-market at conference in London. Thus the best projects will be able to attract investments and to bring the business to the international market.
Moscow Legal Hackers
In 2017 the Moscow Legal Hackers acted as the organizer the first in Russian Federation LegalTech-hakatona.
the Founder of Autonomous Non-Commercial Organization Pravorobotov Kulikov Nikita says that new projects in LegalTech should be started today in the largest segments of the market representing the greatest potential. The expert carries the automated registers, creation of new CRM and ERP systems which consider specific requirements of companies in LegalTech, decisions for standardization of workplaces of lawyers with development of ID of the lawyer (by analogy to ID of doctors in policlinics), systems for creation of standard documents, marketpleysy legal services and systems of automation of work of judicial authorities and participants of court sessions to number of such directions.
according to the director of acceleration of legal technologies Fund "Skolkovo" Pronin Anton, investors in LegalTech first of all attract today the projects connected with use Machine training for processing of big legally significant data and cognitive technologies of Artificial intelligence. The expert notes that great opportunities now have technologies, allowing to process big document files and to use in legal practice key information from them. New intellectual systems are capable to allocate so-called "intentions" on which it is possible to distribute all documents on names of contractors, on a surname and a subject of the contract, and also can check each document on compliance to certain conditions (compliance). >
Other perspective direction in legaltekhe Pronin Anton considers by br decisions which will help to automate operations in audit and thus will offer practical recommendations both to auditors, and their clients. Besides the expert sees high potential in development services of judicial financings by means of which claimants can look for investors for financings obviously perspective lawsuits. However that this market started working quicker, in new decisions modern tools of analytics and the modeling, including technologies processings of Big Data have to be introduced. Under such circumstances financing lawsuits by anything will not differ from investments in portfolios of actions, bonds and in share funds. Diversifying a package of investments in lawsuits, it is possible to reduce also financial risks investors, Pronin Anton explains.
according to the executive director LLC "Online patent" Akinshina Aline, one of the main problems Russian legaltekha are low interest of participants of the market to technological products.
"Users did not get used yet that they are advised by robots and demands make out digital systems. The trust to the live person remains traditionally to higher in spite of the fact that electronic legal tools can be more reliable and more exact, than consultation of the expert which qualification the user" cannot obviously estimate. > the Executive director LLC "Online patent" Akinshina Aline
thus one of the main reasons which are slowing down development of a segment of B2G in Russian Federation, still have the imperfect legislation. Without modification of current laws it will be extremely difficult to introduce such practice in work of the state organizations, Kulikov Nikita considers.
Pronin Anton notes that the potential of monetizations the Russian market LegalTech at the moment rather low. Low demand for legal services compels legaltekh-startups to look for constantly additional niches and sources of financings. Thus opened today there is a question of term of return of investments.
Besides, the businessmen starting legaltekh-startups to Russian Federation, but guided by a foreign market, have to consider that they will face abroad the high competition. And companies which seek to enter the foreign markets, but perfect the MVP in the Russian conditions, have to be ready to that in foreign markets their product will be not always demanded. Pronin Anton explains such features with a considerable difference between foreign and Russian legal practice, both legislative, and procedural. >
Tsvetkova Irina also reminds br to LegalTech-startups of conservatism of lawyers — has to pass some time while you will become the in this environment. Thus the expert advises not to be focused only on development as, in her opinion, new products in legaltekhe often are developed by the programmers who absolutely not are not knowing real needs of clients and specifics legal businesses.
Typical errors of LegalTech-startups according to experts
1. Desire to study only on others mistakes
to2. Bad note of the market which will slow down sales
3. The wrong or untimely choice investors
Opyt of companies with Rusbase heads of companies Platforma and "Online the patent".
Platforma — is a platform for search of lawyers and attraction of investments in trials. Thanks to service the claimant can pay services lawyers and extinguish other considerable expenses in the course of judicial proceedings.
Tsvetkova Irina explains that to Russian Federation this service is not less demanded, but that about it only start learning, companies were required time and investments on advance of a new type of services and demand formation. The founder of service says that the main problem at the moment when Platforma entered the market, was that they became the first similar service to Russian Federation. The Russian consumers almost knew nothing about judicial financing. Therefore startup had to form the market from scratch practically: to tell how service works, to describe examples, to discuss advantages and shortcomings of products, to conduct researches, to participate in conferences and forums, to work with mass media and to meet authorities.
according to the executive director of companies Akinshina Aline, today "Online the Patent" enters in top-5 the Russian companies, registering trademarks. Now the project continues to develop and brings to the market new products. Recently company started the new direction — a platform for management of trademarks. The decision has to make management of trademarks much more simply and quicker. Today connection to a platform are expected by more than 1 thousand trademarks entering portfolios of large Russian owners. Until the end of the year company plans to start also online service on check of the registered domains.
1) Experiment. The main thing — to work quickly and to estimate precisely results of tests, refusing unsuccessful ideas and putting resources that "came".
3) Communicate with clients. Clients hardly will tell you what will be the correct product, but about its problems you learn much. Having solved these problems, you receive products for which clients will be ready to pay.