according to heroes of a roller, business is an art, the inspiration and new otkrytiya
Polnoservisnoye digital-agentstvo Isobar Moscow together with dentsu X and ASAP Production studio shot announcing video for " the Business Environment" — the innovative project Public joint-stock company "Sberbank Russia" and Ministry of economic development and trade of the Russian Federation.
" the Business Environment" — the unique educational platform created for developments and support small businesses in Russian Federation. The successful businessmen, known business coaches and representatives of the largest HIGHER EDUCATION INSTITUTIONS and the leading companies in the field of management, marketing, the right and finance supervise the project.
Among experts " the Business Environment" representatives " Public joint-stock company "Sberbank Russia"", Mail.ru Group, LLC "YANDEKS", Google Inc., Black Star and others eksperty.
faced agencies a task to develop the creative concept of 45-second video about the project, capable to interest and inspire the audience. On a roller plot curators of a platform tell that such business — work without schedule, the constant tension, big risks, the competition and art.
the Video series of a roller is very dynamic. In it there is nothing superfluous — in a shot only close ups of heroes. Founders of a roller note, it they wanted to focus attention of the viewer on character, identity and unique experience of each of businessmen.
Structure of creative group:
JOINT-STOCK COMPANY "DELOVAYA SREDA" ( the client)
Andrey Vanin — director general
Domnikov Eugenie — marketing the director
Sergeeva Catherina — the project manager
Kolesnikov Andrey — the motion-designer
of Agency:
of Isobar Moscow
Mila Fedorov's — the producer
Kambulov Andrey — the senior creator
Lebedev Andrey — the creative director
Sineva Anna — the account director
Ivashutina Maria — an account grupkhed
Yakusevich Anfisa — the senior account manager
of dentsu X
Jan Raskladk's — the executive director
Koloskova Ludmila — an account director