It became Khalchevsky Mikhail from Aviasales
of OTM continues to strengthen the team: Khalchevsky Mikhail is appointed the head of new division of the advertizing group controlling quality of a traffic and advertizing stock. Earlier it developed channelized in Aviasales Internet service team.
Khalchevsky Mikhail will occupy within companies specially created position of the head of department of Internet advertizing. Technical aspects of implementation of advertizing projects, control will belong to its duties qualities of a traffic and advertizing stock of OTM group, including companies Video Target specializing on pro-grammatical purchase of mobile video advertizing.
Emergence of a new position in the management of group became a reply to the requests of brands which in 2017 started paying special attention of so-called reputation safety (brand safety), and also questions of a filtration of a roguish traffic (antifraud). Competence of department of Internet advertizing will include increase of efficiency of campaigns due to planning and controls all process of placement.
At Khalchevsky Mikhail a vast experience of work in advertizing business. He was born in Moscow in 1992, graduated from management faculty in emergency situations the Moscow state psychology and pedagogical university (FEDERAL STATE-FUNDED EDUCATIONAL INSTITUTION FOREIGN ECONOMIC ASSOCIATION TO MGPP, FEDERAL STATE-FUNDED EDUCATIONAL INSTITUTION FOREIGN ECONOMIC ASSOCIATION "MOSKOVSKY GOSUDARSTVENNY PSIKHOLOGO-PEDAGOGICHESKY UNIVERSITY"). To work in advertizing of the beginnings in 2009 at positions of the web designer and the specialist in contextual placement in profile agencies Fenix Consult Group and Adway Promotion. Then directed marketing department in construction business then passed to a position of the top manager on implementation of advertizing projects into RTB-Media agency where was engaged in pro-grammatical purchases media stock. The following place of its work was the largest Russian metasearch engine of air tickets of Aviasales who invited Khalchevsky Mikhail to head the direction of pro-grammatical advertizing.
"Ultrahigh qualification in work with a traffic is extremely demanded by, existence of this or that mobile stock stopped being competitive advantage – today it is necessary to be able in an outstanding way to work with it, – are told by the founder of the OTM Lazarev Dimitri . – All become more various than a task of clients, the offer from platforms – all detalizirovanny, and people who are able to understand competently all this, in the market it is not enough and meanwhile they concentrate not in advertizing agencies, and on the party of Internet platforms".
as"As, having worked on the party of agency, the client and the publisher, I managed to study from within practically all ecosystem of the market of Internet advertizing, I was interested extremely by the offer of OTM group which has already today a full set of development in the sphere of pro-grammatical purchases – own DSP-, in SSP - and DMP platforms, – are told by the head of department of Internet advertizing of OTM group Khalchevsky Mikhail . – If, having at the order such arsenal, to make everything as it is necessary, at the exit something surely will turn out the extremely interesting. I will try to add the examination and to help children to develop their cool product".