Q-pop strengthens consciousness Kazakhstan

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Former Soviet Kazakhstan, located in Central Asia, strenuously develops culture in own language.


the Sun ruthlessly scorches in the deserted center of the modern capital Kazakhstan to Astana. People find a shelter from a heat in a tower shadow Bayterek — the city card.


Astana became the capital Kazakhstan 20 years ago. The downtown, Central Asia, is built from scratch by hands of world famous architects.


the Capital of the country transferred from Almaty, located at the southern borders, to the North, to Astana. The purpose of transfer consisted in strengthening of national culture. Northern areas extensive on the territory of the country historically were under the influence of next Russian Federation.


mass media Kazakhstan were always impregnated with the Russian pop culture. However recently the culture Kazakhstan got stronger in variety genres.


It is especially shown by

in pop music. Like architecture Astana, it comes under influence as East, and West, and thus differs an originality and originality.

Friends Sagintaev Arstan and Daliyer Ramazanov spend the summer vacations, walking the heated streets of the center. They for a second do not reflect when them ask about the most popular music.


"You know Q-pop? Now it is listened by all" — Sagindayev speaks fluent English.


"The most popular group Kazakhstan — Ninety One. All little girls constantly listen to it and dream of these musicians" — adds Ramazans with laughter.


the Agiotage of teenagers reminds behavior of the Korean teenagers

to


Q-pop — or Qazaq pop — the Kazakh version won the world Korean the Crore. Like the prototype, it is the vigorous music uniting various genres, bright style in clothes and defiant behavior.


Interest to culture South Korea most of all increases in the environment of the Kazakh youth.


the Youth group Ninety One consisting of five guys, gave an impulse to the Q-pop direction. After it in Kazakhstan in two years appeared half-dozens of groups and actors of the similar direction.


Q-pop Focused on teenagers has wide audience on social networks. The Ninety One group created an unprecedented agiotage among teenagers.


the name the group connects with a year of receiving by Kazakhstan independence in 1991. Thus it proclaims "absolute independence and freedom of the style and the works".


Stunning and erasing sides between floors Q-pop style caused disapproval in many in Kazakhstan. However the new and fashionable pop genre speaks about variety of the Kazakh popular music.


the Musical channel bears patriotic mission

Against lifting of national music in 2014 Gakku TV was created. It is the first musical channel in Kazakhstan which shows videoclips of only domestic performers.


their most part is executed by

in the Kazakh language. In actually bilingual Kazakhstan the state Kazakh language is forced out more and more by officially used Russian.


It is well noticeable in popular music.

"Now even our Russian-speaking actors write

with br music in the Kazakh language. They know that the general public wants to listen Kazakh priest" — the general producer of Gakku TV Balymbetov Timur speaks.


Less than in ten years the number of musical videos in the Kazakh language increased many times over. By words Balymbetov Timur, the growing competition improves quality of production.


the 34-year-old professional of the musical sphere remembers own youth. Then from tape recorders only the western music sounded. Now million young Kazakhs with pride listen to music in the native language.


"Our task — to return to youth the Kazakh music. Gradually it will be carried out" — Balymbetov Timur with Gakku TV smiles.


Against "Russianness"


With disintegration Soviet Union the share of the Russian population was considerably reduced by

: from a half to a third of all population of the country.


Influence of the Russian culture in the former Soviet republic nevertheless — very considerable. Therefore at the state level the great value is attached to development of the Kazakh language, culture and studying of own history.


One of the largest projects — the translation of the Kazakh writing from Cyrillics on the Latin alphabet by 2025. The second grandiose action — the international exhibition passing at the moment in Astana.


Both grandiose projects as well as capital transfer to Astana, Nursultan Nazarbayev, autocratically operating Kazakhstan from the date of obtaining independence are an initiative of the president.

B Kazakhstan confrontation though influence Russian Federation purposefully decreases try to avoid

Kazakhstan does not want to irritate the neighbor in vain as has with it close economic and political connections. Russian Federation can expose charges of oppression of Russian-speaking minority to interfere with internal affairs Kazakhstan.


the pop culture increases self-respect


As well as development of own culture in the native language, pop music plays large role in strengthening of national consciousness of the young state.

the Producer of Gakku TV Balymbetov Timur considers that music to which listen in the native language, forms at youth Kazakhstan a pride for the country. At the same time music in the Kazakh language promotes growth of national consciousness.


"We suffered

from a syndrome of the younger brother, being the neighbor Russian Federation. We got used to that everything that comes from Russian Federation — better our own. Now we can compete in the field of music".


increasing interest to it tells Central Asia. To it started listening in next Uzbekistan and Kyrgyzstan.


It causes special pride in the young state.

to

"For the love of the fatherland now often do something dirty and impudent. But after all opportunity without shame to listen to music in own language which is pleasant to another it so well for our country" — Balymbetov Timur speaks.

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Nursultan Nazarbayev
Last position: Member of council (Constitutional Council of Republic of Kazakhstan)
6
Balymbetov Timur
Lazarenko Nicholas
Sagintaev Arstan