Federal state unitary enterprise "Post Russia" plans to start remote sale of products through the printing commodity catalog in partnership with the large Russian retailer. The representative of the press service told Federal state unitary enterprise "Post Russia". According to him, the pilot project plans to start state enterprise in the third quarter 2017 in the Urals or in Siberia. These are big regions with the high consumer potential and the limited range, he explained.
independently Federal state unitary enterprise "Post Russia" will not buy products: the large retail network which will be able to provide prepost preparation has to become the partner of the project. It is collecting and packing of all order, its correct marking and transfer to logistics. As told RBC the source familiar with details of the project, the offer on cooperation with Federal state unitary enterprise "Post Russia" already retailers "Tape", Group of companies "Diksi" received (networks "Dixie", "Victoria", "Megamart"). The representative "Dixie» confirmed that the company really received the offer on participation in the project, but a final decision while it was accepted not. The representative of "Tape" did not respond to the request of RBC, the press service LLC "Metro Cash and Carry" refused comments.
Experiment will allow to test preferences of buyers, the representative tells Federal state unitary enterprise "Post Russia". It is focused first of all on inhabitants of rural areas who face the small range and inflated prices. More than 30 thousand post offices are in small settlements, and in some of them mail is the only communication between the population and players of the retail market, the representative notices Federal state unitary enterprise "Post Russia".
the State enterprise already started pilot projects by orders and delivery of goods as a result of which created "Pochtamarket" who unites paper catalogs with online store, the representative reminds Federal state unitary enterprise "Post Russia". Thus more than 80% of orders are made out through the printing catalog, the others — on a site or by phone, he tells. Pilot projects were already carried out to "Pochtamarkete" on sale of groceries: tea, coffee, honey or vegetable oil.
Food from the catalog
It not the first attempt Federal state unitary enterprise "Post Russia" to be engaged in p in retail business on the basis of the offices. In 2009 the state enterprise started sale of sim cards, and in 2010 concluded the contract for delivery of goods from X5 Retail Group. It was planned to start sale of products and drugs in 42 thousand offices on all Russian Federation, the range of such shops had to make 3 thousand names. However, when in 2013 the place of the general director Federal state unitary enterprise "Post Russia" Kiseleva Alexandra was occupied by Strashnov Dimitri, and the retail project was closed. The company refused sale not only products and drugs, but also textile and knitted products. In 2015 Federal state unitary enterprise "Post Russia" signed the contract with distributors of tobacco — SNS and "Megalopolis". Cigarettes had to be on sale only in small settlements.
Russian Federation not the first country in which the official post service was engaged in food delivery. To United States of America mail started testing delivery of products to clients of Amazon.com in 2014, the program is prolonged till October, 2017, partners did not open its results. To Australia at the initiative of national post service created the Farmhouse project — online shop in which local farmers and producers can sell the production directly to the consumer. Delivery of products and wine is carried out by mail. Platform of trade in farmer products since 2014 organized and mail Belgium.
In August, 2016 the national post service Switzerland began cooperation with Starship Technologies — the company which is engaged in delivery of parcels with food by means of robots which are designed for delivery of parcels to clients in a radius of 5 km. Since March the frozen dishes in special refrigerators