Violetta Zubkov, ex-marketing director of PUBLIC JOINT-STOCK COMPANY "MEGAFON": "The large advertiser is not the range for large-scale doctrines"

In PUBLIC JOINT-STOCK COMPANY "MEGAFON", one of the largest domestic advertisers, and shortly and the main shareholder LLC "COMPANY VK", – shifts in the marketing block. After nearly five years of work companies were left by the director of marketing communications Violetta Zubkov. Having already left PUBLIC JOINT-STOCK COMPANY "MEGAFON", it talked to AdIndex about agencies, debuting on sales TV commercials "National advertizing alliance" and a role of Internet in modern communications...