The Absolute Insurance insurance company held the press conference devoted to rebranding of the insurer. Since 1992, the company was called "the CLAIM of Evro-Polis" and now approved new strategy of development within which occurred including renaming.
During a press conference speeches of the director general "the Absolute Insurance" Dmitry Rudenko, the Managing partner of "NAFI" Pavel Samiyev and the Managing partner of brendingovy agency Depot WPF Alexey Andreyev took place.
Dmitry Rudenko told about key indicators of the company, the reasons of carrying out rebranding and strategic objectives of the insurer among which separately noted increase in gatherings of the insurer to 3,5 billion rubles by 2018. Following the results of 2015 collecting made 2,6 billion rubles.
The managing partner of NAFI Pavel Samiyev made the expert report on a condition of the insurance market in 2015 and gave the forecast on 2016 according to which the market waits small growth.
The managing partner of the international brendingovy agency Depot WPF Alexey Andreyev told about features of formation of a corporate style of the company changing the vector of development and importance of the correct use of visualization.
After end of presentation part of action, journalists had an opportunity to have a talk with speakers and the management "the Absolute Insurance".