What injustice: while Minskers for years wait when already to the capital there will arrive brands behind which it is accepted to go to Lithuania and Poland, operating shops of branded clothes are one by one closed. In long ago working shopping centers instead of them the empty rooms gape, new cannot be filled at least half in any way, under construction do not hurry to open at all: and what for? We walked on shopping centers of Minsk to estimate problem scale, and tried to understand its reasons.
adjust at Minskers Few years ago and developers there was the most positive. Experts loudly declared that Minsk at last grew, and solvency of Belarusians reached famous European brands. It seems as these brands sometimes look towards Belarus, conduct negotiations, and the only thing more willingly that them while holds — this absence of suitable shopping and recreation centers.
Big and convenient shopping centers — "as in Evropakh" — gradually appeared in Minsk. But with their opening it became clear that business at all in it. "Rock" on Pritytsky was not helped by an architectural delicacy and Frunzensky district — floors were silently filled with shops which in Minsk and so there is a lot of.
on Bobruisk at first it tried to be allocated and even impressed with attracting signs: New Yorker, Top Shop, New Look. Then signs modestly disappeared. But we will pay tribute: in Galileo for the first time earned DeFacto, by Oodji, LC Waikiki, Concept Club.
at the beginning of last year the director of broker division of Colliers International in Belarus Andrey Aleshkin encouraged :
— meeting in which representatives of shopping centers Dana Mall, Green City, Palazzo, Galleria Minsk took part Took place. Many of them decided to take franchizes. It is a question of brands of Reserved, River Island, Mohito, Cropp Town, Ostin. A number of large retailers see huge prospect of development in our country.
the Inditex Network made long ago the decision on occurrence into Belarus, but the decision is made by JSC Zara SNG which headquarters is in Moscow. Zara company turns strongly fell in Russia. They closed a number of shops, reduced development in Russia. They will not look at other countries, will not deal yet with the problems.
Later half a year the representative of one of shopping centers under construction in Minsk shared em with Onliner.by: Inditex will not appear in Minsk at least five more years, the company management simply does not see here prospect.
Mentioned Dana Mall, Green City, Palazzo and Galleria Minsk which can quite open to Minsk doors in the European fashion while are fenced with a construction fence. Dana Mall promise to open in March, 2016, Galleria Minsk — in August. Green City, Palazzo and "Gulliver" stiffened in time. Than they will please shopaholics — a big-big secret. How affairs in other shopping centers of Minsk are?
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Grief with which Shopping Center Stolitsa is filled, simply should be noticed. The huge empty rooms closed by a film and with the announcement of leasing — a symbol of in what state there was today a commercial real estate of Minsk. In total as services work, gift and other shops, and here clothes for the inexplicable reasons in large quantities "moved down".
the Shop of the French Promod clothes left "Capital" at the end of last year. Close to it a brand of men's wear of Springfield — too.
the Shop of expensive Italian linen of Yamamay was closed by p, without having managed to open. Minskers did not estimate underwear worth from several hundred thousands to several million rubles.
Accessories of Variety were sold out by p to the last ear ring and too safely disappeared.
the Shop of the Russian youth Your clothes moderated scope a little and was localized not in two rooms, and in one.
veiled by a polyethylene film some more points in different parts of shopping center.
were not sustained also by domestic producer. The huge room on the second floor which was occupied by Serge, is vacant, and soon, apparently, something here will open another.
the Westerly Clothing store also said goodbye to buyers and works now only in "Lock".
In administration of Shopping Center Stolitsa calmed: some were closed only on the repair, separate shops move to other floors, there is a search of the new.
— Promod and Springfield will move to the average level — to the room where there was Westerly. If shops are closed, it does not mean that the tenant disappeared irrevocably. Yamamay moved down long ago, instead of them already there was other tenant, and now again there is a repair. Instead of Serge "Milavitsa" will open.
One were closed on repair, others move from the smaller area on big and vice versa. Whether someone moved down because is unprofitable to work? In "Capital" it is always favorable to work. We have with Galileo the biggest traffic of visitors in Minsk. There will be also new serious brands but while it is a trade secret.
Situation as a whole not the critical. We make to tenants concessions, we reduce rent. The meter costs an average of 600 — 700 thousand a month. For today it is €30 — an average rate on the market. Such rate answers our credit obligations to bank which we have to carry out, and it puts a certain pressure upon a rent rate. In the capital of the room begin from 150 square meters, and not all tenants can pull 300 — 400 "squares".
about 7 — 8% of the areas Are now free. From the point of view of a retail it is normal. On them there is a demand.
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the Shopping center Outleto on Zhukov Avenue, 44, opened in the end of the year, a week later started some operators and while works in a thin state.
In the working day in shopping center practically was not people and "шопиться" here while especially there is no place. Though in the first day of work of one of shops — Family Outlet — was an agiotage. People plainly did not know that it for autlet such, what clothes and how much in it are on sale — the first visitors willingly snatched on inexpensive goods.
, having wandered on trade to the center, disappointedly turn aside an exit:
— And where H%26M? We expected that here everything will be open, we come — and here a half of shops are closed. We leave upset, and wanted to come back home with purchases. To us promised different brands, but they here are not present. Perhaps in a month will open. But it is necessary to tell that in those shops which are, is cheaper, than in other places. In general, we put on in Vero Moda, Jennyfer, Mango in Galileo, "Capital", "Lock". Here rather H%26M and Stradivarius would open … All right, we will go to Galileo.
in the autlet-center will not appear. But to opening Pierre Cardin, by Bugatti, Imitz, Adidas, Puma, Rieker, Vagabond, Guess, Tamaris, Nelva, Burvin are announced. Will open or not — we will look. It becomes clear in the summer of 2016.
For now the Lithuanian partners who are engaged in advance of Outleto, justify: in any shopping center for full filling of floors with shops it is required from six months to one and a half years.
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the Shopping center "Tivali" on Pritytsky also is filled with p gradually. "Евроопт" opened in May of last year, floor spaces — in August. But while picture not the most inspiring.
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"MOMO"on Partizansk the prospectus leads active life even with thin floors. The defining reason — hypermarket existence, exactly here plies most of all the people. People and on a food court last. Objects of a services sector work. And here in other places while especially there is nothing to do: the most part of shopping center is closed. Advertizing signs do not impress: the new it is expected a little.
Yana watches p at new object without emotions, and as a whole to it all the same what it will be: — I here for the first time. For the present anything is not present. I arrived behind gifts, but found nothing. The shopping center is convenient for me: I live here nearby, it will be possible behind products to go to "Gippo". And I in principle in Minsk do not buy clothes. I try to go abroad and combine business with pleasure. That at us well it is impossible to dress — this already developed opinion. And somehow there is no wish to buy from us clothes. I do not know, why. Perhaps because there are no youth brands: Zara, H%26M. Price plus … Is opinions and less pretentious. — While shops are not present p, but in the long term it is abrupt shopping center, especially for this area, — are told by Inessa and Artur. — Attendance will be enormous. Especially Waikiki and DeFacto so simply do not drive: the big areas, there are a lot of goods. went by Bigzz Earlier, now we will go here. Here everything will be: men's, women's clothing, cosmetics. What claims to shopping in Minsk? I just don't know what to say. Unless prices. Once again you will think, whether it is worth spending such money for clothes. Especially if in Poland and Lithuania is cheaper. it is possible, everything suits Minskers? And even appear in the city the Vilnius and Warsaw shopping and recreation centers, they in the old manner will continue to be bought abroad? Though thoughts that will rescue our market of a retail, lie on a surface, and people expert sounded them more than once. — the Problem of our shopping centers — absence of large anchor tenants like Zara, H%26M, Uniqlo, GAP, — are considered by the young man, wished to remain incognito. — Plus are necessary the international network sales managers of fast food. Owners of shopping centers have to fall on knees that to them "McDonald's", and also clothes networks came at least. They will create a traffic. While the traffic is created only by hypermarkets. * * * If involvement of large operators was for Minsk a trifle, and the problem of shopping centers in which there is nothing to buy, would not arise. And it is available. That to understand it, it is enough to walk on shopping center and to grieve. And after all on the way still whole chain of malls. Dana Mall and Green City keep silence. To speak about Palazzo while early. In Galleria Minsk try not to despond. — Galleria Minsk plans to open with a high share of fullness, — were told by the head of Galleria Minsk Irina Pekhova. — Will be presented the brands which are already working at the market, and also new: Turkish, Russian, Belarusian. There are fair expectations on the international trade operators, but on the new markets the similar companies make decisions on expansion not quickly, especially if it is a question of Belarus with the nuances. there is an optimum percent of fullness of new shopping center. In today's conditions even for Russia level of 50% is a good indicator. At 50% process of further filling happens more actively. If object operating, the most careful brands, including foreign are ready to consider and make decisions on opening of the shops in it even. Irina explains em to p with why the look of the Turkish companies suddenly addressed on the Minsk shopping centers: — For the Turkish operators Belarus remains to p a good platform because Russia toughened rules of business for the Turkish companies. The last find implementation of the plans for development in the alternative markets. The speech about DeFacto, Kotton, LC Waikiki. In Minsk there is an opportunity to work at the low competitive market, to occupy qualitative platforms and to make good money. Except them, the Polish company LPP (owns several brands, including Reserved) made the basic decision on occurrence on the market. Experts are sure by em that crisis in the market of trade real estate will last still a year and a half. Opening shopping centers will stand long thin, and new retailers will postpone occurrence for the market, perfectly realizing that, despite dreams of Minskers of world brands, their consumer ability to achieve this dream yet in forces. 
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