Sign, lamp, drugstore: as Rybinsk began to earn on tourism 1 billion rubles a year

The musician and the businessman Kuznetsov Dimitri in 2017 offered the authorities Rybinsk to change an urban environment and to attract tourists with help retrosigns. Since then about 300 cafes, shops, drugstores and offices of the large companies, including Public joint-stock company "Bank VTB", PJSC "VKUSVILL", "Magnet", replaced signs on stylized semi-antique. The historical center reconstructed, and now it reminds the merchant town of the XIX century. At first the authorities quite rigidly demanded from owners of institutions to change street designs, but then businessmen joined in game. To Rybinsk there went tourists, and the income of the city from tourism...