"Tape" introduced the Upmetric module in Set Retail and started sending to buyers the personalized electronic checks

The trade Limited liability company "Lenta" introduced marketing Upmetric system on the basis of the cash solution of CSI — Set Retail 10. The retailer started sending to buyers electronic cash vouchers with polls and marketing information. In October, 2023 "Tape" introduced the pilot project with control group of check in the four shops: rub in Barnaul and one in Volzhsky Volgograd Region. The prototype of the new check was created through Upmetric AI system taking into account inquiries of a distribution network. Further a novelty integrated into the cash decision established at the retailer — Set Retail 10. When on cash desk it is applied...