Any subbrands: Great Wall Motors Co. Ltd will rename all models in Europe

The Chinese concern decided to rely on the GWM trademark, and affiliated subbrands of Wey and Ora become "product lines". Rebranding will begin very soon: in January of the 2024th. Proper names will give way to numerals, instead of advance of two unknown to Europeans of brands Great Wall Motors Co. Ltd will concentrate on one — maternal. New strategy received the name One GWM...