As shops force buyers to devastate purses: secrets of the expert in shopping

Show original
On black-black Friday marketing specialists create the dark affairs – such horror story will frighten even the adult. In fight for a purse all means are good. How the atmosphere involves all sense organs of the person in shops and can affect his will – the specialist in shopping and the stylist Smirnova Diana told. "In 1973 the well-known American economist and the marketing specialist Philip Kotler in the article "An atmospheric as the instrument of marketing" noted that in certain cases a place, to be exact – the place atmosphere, is more important factor, than product in itself at the time of decision-making...
Analysis
×
Philip Kotler
Last position: Professor of international marketing of Kelloggsky school of management (NU)
Smirnova Diana
Potorochin Eugenie
LLC "FederalPress"
Main activity:Communication and IT
30