Wine and advertizing: how today to advance production in classical and modern media
Domestic and international practicians alcoholic trades show that achieve popularity and companies, possible channels of advance using all are remembered to the consumer only. The more often the target audience will contact to a brand, the probability of is higher that it will be remembered and will be distinguished from competitors at the time of commission of purchases. However, the legislation regulating advertizing of wine, gives today the smallest space for a creative. In traditional mass media it is possible to advertize alcohol only with the message on its harm, on television and radio-...