Large Russian banks cut down expenses on advertizing on 14%

Large Russian banks spent for advertizing of 16,3 billion rubles in the second quarter 2023 that is 14% less, than in the first quarter of this year, reports information agency "RIA Novosti" with reference to research of Association of managers and digital-agentstva Adventum. Public joint-stock company "Bank VTB", PUBLIC JOINT-STOCK COMPANY "SOVKOMBANK" are in the lead on expenditure for advance Public joint-stock company "Sberbank Russia", JOINT-STOCK COMPANY "TINKOFF BANK", JOINT-STOCK COMPANY "ALFA-BANK". 15,3% of all branches were the share of advertizing of these banks. It is a question of expenses in mass media, on radio, TV, Outdoor also is considered. In particular, advance on television cost 12,7 billion rubles for these banks that made 78% of all expenses for advertizing. Thus...