Price of emotions: how to count economy of impressions and "to measure" the creative industries

The term "economy of impressions" appeared in 1999 thanks to the Harward scientists to Payn Dzhozef and to Gilmore James. So they called model of economic development where the main driving force are emotions from purchases goods and services. The theory was that the person gets not simply product, and impression. Today it was issued in the real trade offer. In many respects thanks to developments the creative industries. To what material value of such impressions how to turn creative idea into the competitive and investment attractive project and than it is worth measuring...