BANK SPHERE: EXPENSES ON ADVERTISING IN THE SECOND QUARTER MADE 16,3 BILLION RUBLES, BUT SEARCH DEMAND CONTINUED DECREASE

Main → the Press center → News and announcements → the Association of managers and digital-agency of the full cycle Adventum investigated search demand for bank products for the 2nd quarter 2023, and also analysed investments of the financial organizations in advertizing. On the sum of expenses on advertizing in traditional media — mass media, radio, TV and Outdoor, the financial sphere won first place among all branches. Key players in the second quarter spent 16,3 billion rubles that made 15,3% of all branches. However in comparison with the first quarter 2023, costs of advance decreased by 14%. On TV-advance...