Digital-advertizing turned joint account

AKAR the Main advertizing association until the end of the year changes a technique of an assessment of the advertizing market analyses the market will reconsider a "outdated" technique. Agencies expect refusal of a separate assessment of TV, the press and Internet, and also applications of the register Federal Service for Supervision in the Sphere of Communications, Information Technology and Mass Communications and other new technologies AKAR will reconsider approach to an assessment of the advertizing market and will refuse traditional long-term calculations on classical segments: television, radio, press, Internet and outdoor advertizing. About it daily business newspaper "RBK daily" reported three sources in branch. In the press service of AKAR confirmed that plan...