Expensive name: as well as why clubs sell names of the stadiums

Practice of sales names of stadiums is widespread to United States of America where the nine-digit sums can appear in such transactions. In the last decades it everything extends in Europe, and even in Russian Federation more widely. For example, in the summer of 2023 stadium in Kaliningrad turned in "GARAGE COOPERATIVE "ROSTEKH" the Arena". magazine "Forbes" tell Sport about history of this industry and the reasons for which it is necessary to clubs, to regions and sponsors As the naming is arranged? Naming of arenas far not the most profitable source of the income at clubs in comparison with usual sponsorship or TV-payments. However in the last decades less the sports...