"Effect of the Cheburashka": The producer explained on what the success of children's cinema depends

Success and popularity of "Cheburashka" - a public relations and marketing merit, the producer of animation cinema Pokrovsky Aleksey declared Information company "Natsionalnaya sluzhba novostey" (NSN). Animated films are obliged by the success and popularity to people who advertize them, declared in press tsentrensnprodyuser animation cinema, the head Natsionalnogo of agencies developments a family content, the producer of a film festival of Animation Almet Fest Karakuz, the member of the Union of cinematographers Rossiialeksey Pokrovsky Aleksey. "We have now didzhitalny time: we can advertize a release of the new project much on a more substantial scale, than earlier. So, advertizing can be started not only on the TV, but also...