Every fifth Russian company changed the name for the last three years

About it it is spoken in research of Association of managers. In total more than 200 Russian and international companies took part in research ". As the reason of renaming of 29% of representatives the Russian businesses called change of positioning of company. 21% of respondents at adoption of such decision were guided by the external agenda, and 18% - new marketing plans and tasks of company", - it is noted in research. Also the Association of managers noted that 82% of the Russian companies for the last three years changed the communication policy. So, for example, at companies on the foreground...