Every fifth Russian business changed the name for the last 3 years

Main → the Press center → News and announcements → the Association of the manager came To such conclusion during research in which more than 200 Russian and international companies took part. As the reason of renaming of 29% of representatives the Russian businesses called change of positioning of companies. 21% of respondents at adoption of such decision were guided by the external agenda, and 18% — new marketing plans and tasks of companies. "Results of research show reaction businesses on events of the last years. To the Russian companies, not in time up to the end to recover from pandemic consequences...