Purchases on emotions: poll revealed as far as Russians are pragmatic in consumption

Experts of FEDERALNOYE GOSUDARSTVENNOYE AUTONOMNOYE OBRAZOVATELNOYE UCHREZHDENIYE VYSSHEGO OBRAZOVANIYA "NATIONAL RESEARCH UNIVERSITY "HIGH SCHOOL EKONOMIKI" found out as far as Russians are inclined to change consumer behavior under the influence of news. The first vice rector told higher education institutions about results of research and the head of the laboratory of economical and sociological researches Vadim Radaev. In conversation with daily business newspaper "RBK daily" he reported that experts allocated three look emotional consumption. The first look – panic. It is reaction to threat of imaginary or real deficiency of goods. In such cases people make purchases for the sake of formation of stocks or further resale. 9,4% of participants of poll admitted that buy goods on a panic. Second look...