"We presented to Original world": Adidas showed communication of the cult sneakers with sports and culture

Adidas AG in new campaign in a new way presented the Originals collection where emphasized communication of sneakers with sports and culture. The brand placed emphasis on a shamrock in a logo and refused Adidas inscription. In total shot three commercials, everyone is devoted to cult models of footwear — Gazelle, Superstar and Samba. Directors of steel Vulf Daniel, Dorn Will and Justina Obasi. In a roller about Gazelle Adidas told story as these sneakers for run accepted in a board culture. The part about Superstar showed footwear "travel" from basketball to hip-hop of platforms. And in video about Samba showed...