Reports from Nielsen and Leichtman Research: the television loses popularity

Newly published reports from the Nielsen and Leichtman Research market companies analysts, testify to falling of interest to traditional television. It recedes under the pressure of a stream broadcasting, TikTok (resurs narushaet zakon RF) and YouTube. According to Nielsen, now it is the share of "linear" television of less than a half of all use of TVs. In one summer month 2023 cable television lost one percent, and approximately as much got TV-content sources from the category "Other". Figures will be coordinated with annual results: use cable televisions was reduced by 12,5%. Same tendencies...