Beluga Group plans to replace the name because of association with vodka

In companies consider that the present name "ceased to capture its essence and a mnogoaspektnost". For a start the offer shareholders have to discuss Beluga Group. After the name the company expects to change a corporate style. The producer of Beluga Group alcohol plans to replace the name with NovaBev Group (PAO "Novabev of Groups"), JOINT-STOCK COMPANY "ROSBIZNESKONSALTING" reported. The main reason is that the present name "ceased to capture the essence and a mnogoaspektnost" of companies, and also does not correspond to strategy of diversification businesses. The audience mistakenly associates Beluga Group with a Beluga vodka brand, though...