Alina Zinnatullina: "Bloggers became new leaders public opinions to which trust million people"

Within PMEF-2023 director general LLC "INSAYT LYUDI" took part in panel discussion "Leaders of opinions. Why inflyuens-marketing is considered a vector in the future". Alina Zinnatullina told about rates of developments inflyuens-marketing and formation of the new channel of communication in the form of blogger platforms. "With development social networks inflyuens-marketing occupied a predominating niche in formation of trends. Termination of work of foreign blogger platforms did not affect quantity and quality of a national content. The Russian services, in which bloggers began to develop...