Bud Light stopped being the most sold beer to United States of America

Bud Light of nearly 23 years was the most favourite brand of beer at Americans. But the advertizing campaign with a transgender Dylan Malveyni, started in April, led to boycott from consumers and to prompt falling of sales. As a result, as reports American daily business newspaper "The Wall Street Journal", referring to Nielsen and Bump Williams data, at the beginning of June of Bud Light missed leadership in the market. For the last reporting month which has come to the end on June 3, sales Bud Light (Anheuser-Busch InBev belong) were reduced approximately by 24% in comparison with last year. As a result the brand share in the American market decreased to 7,3%. In that...