Bloggers versatile persons: as the inflyuens-marketing market for 2022] change

Despite mass leaving businesses from Russian Federation and blocking of foreign social networks, for 2022 blogger agencies gave for only 5%, counted in the analytical companies Smart Ranking. The total annual revenue of 20 largest representatives of the market fell from 8,4 billion rubles to 8 billion rubles, is spoken in research. Following the results of the 2023rd agencies expect growth of annual revenue by 25%-35%. Players could minimize losses thanks to transition of bloggers to new platforms, change of approaches to advertizing integration, and also increase in demand for inflyuens-marketing In 2022 the inflyuens-marketing market...