Attention to the person: as investments in design allow to increase growth rates businesses twice

"According to survey conducted before a forum among the large companies with annual revenue more than 10 billion rubles, 65% of heads are convinced that industrial design is competitive advantage and allows to reach big business results. However 20% of respondents make investments in this direction only" really — the moderator of a forum, the chairman of Committee of RSPP on investment policy, institutes developments and export support Vdovin Igor provided data. He noted that under certain circumstances this indicator could be much above. What steps costs...