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" Style" tells newspaper "Kommersant" with men of weight is based today and as their influence on audience changed. It seems that today inflyuenser began to advance stars in a consequence and even "celebrity". Who is more necessary and more important today — this question appears not just like that: ways of search of new audience, interaction mechanisms with that that is already acquired, the best channels of advance of the products look for companies constantly. A few years ago this process was very strongly displaced in a zone to nobody known girls and the boys which minute of fame there were rollers in...