Why in Orenburg Region it will be impossible to buy liter of milk in shop

Producers of milk reduce now drink volume in container. It becomes that it was imperceptible as product rose in price. The edition "56 media" shared information, referring to "Noviye Izvestia". If earlier on packs of milk contents volume was specified, now the Russian producers specify weight products together with container. The majority of buyers can and will not pay attention to substitution of inscriptions, but actually they buy not liter of milk, and about 970 ml. This innovation began to call "shrinkflyation". It is a question of a situation when the volume of contents decreases, and its cost does not change...