To work so that us chose by heart

The executive director of the successful Sochi Fashion Week project, Varnavskaya Valentina, more than once surprised colleagues and partners with an extraordinary view of business. Having come to fashion from the sphere of IT, with its accurate processes of formalization and a razionalization, to the organization of a fashionable event Varnavskaya Valentina approached with absolutely other scale – emotional. "To me process is important, - tells Varnavskaya Valentina, - result sometimes – not the most important. Because it is possible to earn a large sum on the project, to achieve the objectives of sales and to fail following, having lost the main thing. When you are in process – as the head – you are the captain...