Disappeared: why at cinema and on television still few mature heroines

The typical woman is more senior than 50 years on the screen — the grandmother from sour cream advertizing, the leader of a family talk-show or the minor heroine of series. The foundress of the consulting companies Mentusova Marina tells Gender Equality Management how the situation changes and why it is important for all population Ageing — one of the main trends of our century. Thanks to medicine progress, social support, development than science and technologies in the field of health care aged people of 65 years also are more senior already now make 10% of the population, and by 2050 their share will increase to 16%. For comparison: children aged till 15 years...