The expert told, why known brands reduce the names

LLC "Vayldberriz". Any language can reduce and schematize known concepts, and it belongs to names of brands fully. Often people cut down them in daily use: it is enough to remember "McDonald's", "rayf" and so on. To trademark which exists more than ten years, such "sequester" of a name is simply necessary, director general considers brendingovy agencies by BRANDKEY Ionochkin Andrey. "When the brand already possesses absolute recognition, is quite admissible and even it is desirable "to encourage" slightly it, having added firm reduction" — he told periodical e-edition "Ridus". Earlier...