Investments in advertizing on Internet in 2021 grew by 24%

newspaper "Kommersant" studied the report of ASSOCIATION RAZVITIYA INTERAKTIVNOY REKLAMY (ARIR) according to which the volume of the Russian market of Internet advertizing in 2021 grew by 24% and reached 323,6 billion rubles. All segments showed positive dynamics. The volume of performance of a segment (payment for action) grew by 26% and made 264,6 billion rubles. In LLC "YANDEKS" and Google Inc. were the share of search advertizing of 137,7 billion rubles that is 32% more, than in 2020. In contextual announcements in advertizing networks, including MyTarget, the Advertising Yandex network LLC "YANDEKS" and Google AdSense, and also advertizing in appendices and social networks, invested 105,8 billion rub...