Target under a sight: why the states reflected on regulation of the personalized advertizing

Moscow. January 27. information agency "Interfaks" - In Senate of the United States of America last week submitted the bill forbidding use of personal information for targeted advertizing on Internet. The document is developed by members of the House of Representatives Eshu Anna (State of California), Shakovski Ian (State of Illinois) and Cory Booker (State of New Jersey). In case of adoption of law to United States of America will forbid any targeting based on information on race, a field, religion, and also on the personal data acquired at brokers. At the same time platforms still will be able to focus advertizing on the basis of information on location at the level of the city...