How to make regional news "tasty"

"Regional news: how to make tasty and interesting to federal mass media positive information occasions". Lana Samarina the first deputy editor-in-chief of information agency "ITAR-TASS". "I do not agree that the negative is well read only. Positive news also can be popular. Question only in how to give these news. It is necessary to follow at creation of a content from audience wishes. To be guided the infopovody under inquiries of the reader. For example, if the new school is constructed, it is possible to give news from the point of view of that, construction how many costed...