The brand strategy and design developed in AVC for new Belarusian brand of whole-milk production "Dairy bee"

Company Open joint-stock company "Molochnyye gorki" expands the portfolio with one more dairy trademark. Experts of AVC were faced by a task to develop the name, a brand character, a logo and the design concept which will help to create a positive image of a trademark, will allocate it on the shelf rich with competitors. Decision: the playful, fresh and positive image quickly builds emotional communication with audience. The name sends to category of dairy products, and also by summer, the childhood, naturalness. The slogan "Truzhzhzhus for Your Advantage" emphasizes quality and maintains playful style. Concept of the grocery...