In India let out a hybrid of cookies and potato chips

The Indian producer of food products Britannia let out snack of 50-50 Potazos — thin and crackling cookies with taste of potato chips. The vice-president for Britannia Industries marketing Vinay Subramanyam called a new product tremendous and declared that it will be able to occupy a share at once in two segments of the market — cookies and salty snacks. Now snek is on sale in some regions of India at the price of 25 rupees (about 25 rubles) for packing. Britannia lets out under a brand 50-50 cookies with various tastes, some of which seldom meet in one product. For example, the producer offers...