A trend nostalgia and as on it earn in licensing

Nostalgia, as well as any psychological tendency of the person, it is easy to monetize. Moreover, according to researches, it is very profitable. Nostalgia inspires consumers to spend money because promises immediate return in the form of happy memoirs and comfort, she removes boredom, reduces feeling of loneliness and alarm. And during economic recession nostalgic moods only increase. About why today the past becomes fashionable and as it is possible to earn on it including in license business, Leon Natalia, director general told Classic dolls fashion...